According to the latest report by IMARC Group “Tag Management System Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027“, The global tag management system market size reached US$ 796.3 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 1,698.7 Million by 2027, exhibiting a growth rate (CAGR) of 13.4% during 2022-2027.
Tag management system (TMS) refers to a technological solution used in digital marketing to manage segments of JavaScript code. It aids in eliminating duplicate tags, loading web pages faster, tracking pixels and analytics, and monitoring customer buying behavior. As a result, it is widely utilized by organizations across the globe to improve their website performance, reduce campaign time, and enhance data management and protection.
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Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Market Trends:
The market is primarily driven by the expanding application of TMS in the e-commerce industry. It enables marketing professionals to manage tags on websites and gain comprehensive insights into purchasing trends. Moreover, the introduction of innovative systems integrated with multi-account support, real-time web analytics, and cloud-based solutions are favoring the market growth. Other factors, including significant improvements in existing information technology (IT) infrastructure and the increasing adoption of TMS by small and medium-scale enterprises (SMEs), are creating a positive outlook for the market.
Breakup by Component:
- Tools
- Service
- On-premises
- Cloud-based
- Small and Medium-sized Enterprises
- Large Enterprises
- Healthcare
- Retail and e-commerce
- BFSI
- IT and Telecommunication
- Media and Entertainment
- Manufacturing
- Others
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
- Adform, Adobe Inc.
- Blue Triangle Technologies Inc.
- Commanders Act
- Ensighten Inc.
- Google LLC (Alphabet Inc.)
- International Business Machines Corporation
- Observepoint Inc.
- Oracle Corporation
- Relay42
- Segment.io Inc. (Twilio)
- Tealium Inc.
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
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