Bottled Water Market Size 2023 | Share, Demand, Trends and Analysis 2028

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Abhay Rajput
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3 min read

According to the latest report by IMARC Group, "Bottled Water Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028", The global bottled water market size reached US$ 237.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 364.4 Billion by 2028, exhibiting a growth rate (CAGR) of 7.3% during 2023-2028.

Bottled water represent sealed water in food-grade bottles that are intended for human consumption. They are available in still, carbonated, flavored, and mineral product types that are packed in polyethylene terephthalate (PET) bottles and metal cans. These bottled water products have a considerable amount of total dissolved solids (TDS) or dissolved minerals as compared to regular water. They adequately treated and disinfected using filtration, ozone and ultraviolet (UV) treatment, and reverse osmosis (RO) and are then packaged in bottles, pouches, and glass for safe consumption. Consequently, bottled water variants are in widespread demand among consumers across the globe.

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Market Trends

The escalating prevalence of several water-borne diseases and the elevating awareness about the health hazards of carbonated drinks are among the key factors driving the bottled water market. In addition to this, the shifting consumer preferences toward premium water bottles in restaurants, hotels, and cafes and the increasing product usage for travel and tourism activities, owing to its convenience and ease of carrying, are acting as significant growth-inducing factors. Furthermore, the introduction of sparkling and flavored products by leading market players to expand their portfolio is also positively influencing the global market. Apart from this, the inflating expenditure on advertising campaigns and celebrity endorsements to improve brand visibility among consumers is further stimulating the market growth. Moreover, the development of specialized test kits by manufacturers that help analyze the quality of the packed water and the growing product availability in an extensive range via numerous online retail stores are expected to propel the bottled water market over the forecasted period.

The report has segmented the market on the basis of Product Type, Distribution Channel, Packaging Type and Region.

Market Breakup by Product Type:

  • Still

  • Carbonated

  • Flavored

  • Mineral

Market Breakup by Distribution Channel:

  • Supermarkets/Hypermarkets

  • Convenience Stores

  • Direct Sales

  • On-Trade

  • Others

Market Breakup by Packaging Type:

  • PET Bottles

  • Metal Cans

  • Others

Market Breakup by Region:

  • North America (United States, Canada)

  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)

  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)

  • Latin America (Brazil, Mexico, Others)

  • Middle East and Africa

Competitive Landscape with Key Player:

  • Bisleri International Pvt. Ltd.

  • Danone S.A.

  • Gerolsteiner Brunnen GmbH & Co. KG

  • Nestle S.A.

  • Nongfu Spring (Yangshengtang Co. Ltd.)

  • Otsuka Pharmaceutical Co. Ltd.

  • PepsiCo Inc.

  • Primo Water Corporation

  • Tata Consumer Products Limited

  • The Coca-Cola Company.

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IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.